Practical reference notes on prompt sets, citations, brand mentions, and honest measurement of AI visibility.
Measurement & MetricsvariancestatisticsReading Variance: Telling A Real Change From NoiseIt moved 12% — is that anything? How to decide when a change is worth acting on.
Competitive IntelligencecompetitorsmonitoringHow To Track A Competitor's Rise In AI AnswersThey appeared out of nowhere. Separating what they changed from what the model changed.